Social media has emerged as the most viable tool to market any product or service. With millions of users across various platforms, it helps the business owners to get their offerings noticed. It is the reason why leading enterprises closely work with dedicated social media marketing companies. However, only a handful of brands manage to grab the eyeballs, while the majority of them go unnoticed.
It is because most marketing companies use the age-old marketing tactics, while only a few dare to think out-of-the-box, and the latter lot becomes an instant hit.
In this article, we have discussed some unconventional social media marketing strategies that always work.
- Don’t be afraid of being a little weird
You need to be different to stand out from the crowd. The audience always loves and remembers brands that do not follow the set norms. A little quirkiness, when mixed with humor, creates a perfect combination. Inject these two elements in your social media strategy and see how things change for you.
Instead of sending regular messages or videos, make something funny to market your product or services.
Hire the social media marketers that do not shy away from bringing something bizarre and creative to the table.
- Meme-fy your content
No rule book says that your content has to be in the text. Using pictures and graphics or, visual content as they say, creates a more powerful impact on the audience.
Memes are the latest flavor of the internet, and incorporating them into your social media strategy is only going to take your brand several notches higher.
Memes are a combination of fun, entertainment, and information. Let your content team brainstorm and come up with creative memes that give out your brand message but in a different way. If you manage to strike the right chords with the audience, your meme will go viral, and so will your company.
- Respond to mentions on social media
People always appreciate the brands that take the effort of replying to the endless mentions on various social media platforms. If someone is talking about your brand, respond to them to earn their infinite love and affection.
An easy strategy, responding to comments, concerns, and mentions tell your audience that your company cares about them.
Whether it’s Instagram, Twitter, Facebook, or Pinterest, if someone mentions the name of your company, respond immediately.
One reason why this strategy always stands out is that not all companies reply to their customers. So, regularly interacting with your customers will help you win some cookie points.
- Create a campaign personalized for your user-base
People do not trust a new brand just like that. They need social proof. If someone is already bragging about your products or services, others will surely follow the suit.
We are not talking about convincing your customers to write down a testimonial on your landing page or give you a 5-star rating. Instead of following these old tactics, let your creative juices flow and create a social media marketing strategy around your customers.
Listen to the stories that your customers have to share about your product and use them to curate content. Let them shoot their videos, let them get talking about your offerings. It will make your audience more confident about using your product or services.
The bottom line
Creating a brand is a back-breaking process. Countless and persistent efforts from web development services, marketing services, logo designing services, content developers, and many other such services shape a brand. However, with its phenomenal reach, social media makes branding easy. Use this tool to its optimum to take your audience by storm. Instead of falling into the trap of regular social media marketing strategies, use these unconventional ways to catch the eyes of your audience.