Social media is a fantastic way to get your brand out there and achieve recognition from all over the globe, so using it to boost your business is a no-brainer. However, the nuances between platforms can mean that you need a good understanding of social media to use it successfully for your business. If you’re not a social media expert, then fear not. You’ve come to the right place. We’ve put together some of the best ways to get the best out of your company’s social media so that you can grow your online platforms to benefit your business. Check out our tips below!
1:Choose Your Main Social Media Focus
There are many different types of social media, but not all are best for every type of business. If you have a serious or professional business such as accounting or insurance, then pouring time and effort into the latest TikTok trends is unlikely to benefit your brand all that much. Instead, focus on channels such as LinkedIn where you can connect with other professionals. This is particularly beneficial if your business is B2B (business to business) as you’ll be able to reach out to other like-minded individuals or potential customers who require your services. If you’re a smaller company focusing on local trade, opt for Facebook to extend your offerings to the local community. Use a colorful Facebook post maker for eye-catching posts that will stand out from the crowd.
If you own a fashion brand or sell cool products such as quirky stationery or party décor, Instagram and TikTok will be the best platforms for your business. You can reach your customer base with fun videos, reels, and images that will allow people to get a feel for your brand and your offering. You can show off your products creatively and post behind the scene shorts that will let potential customers see a different side to your business and understand the work that goes into the brand.
2:Use Video Content
Video content is typically higher reaching than still images on all social media platforms. Get creative and post videos that use trending audio or content so that your videos will automatically become higher reaching. Just ensure that the trends you’re following are appropriate for your business.
3:Have A Social Media Strategy
Random posting is usually not that productive, so have a focused strategy that will give you the result you want. Firstly, consider what your goals are. Do you want to increase followers? Do you want to sell more products? Decide on your aim, and then you can devise your strategy accordingly. If you’re looking for an increase in followers, look for trending content and hashtags that will land you on the discovery pages. If you want to increase sales, try and target your specific customer base using hashtags.
4:Use Social Media Management Software
You can line up your social media posts using special software that automatically posts for you. All you need to do is set up a schedule of input posts in a calendar then it will push out the content for you on your specified date and times. This is a fantastic way for you to hit peak times without needing to remember the best times to post, especially if you’re busy focusing on other areas of the business or even taking the time out for a well-needed vacation! They can also push out auto-replies outside your working hours.
5:Use Optimized Images
Many forms of social media use algorithms to boost and display posts. The better your images, the further your post will reach. With Instagram focusing on Reels, short video content is best for the platform, whereas original content works well on LinkedIn. Avoid using stock images on any platform, as it will not perform well. Each platform has different size requirements for images (Instagram squares can be the worst!), so make sure your pictures are correct for the platform you’re posting on. You don’t want to lose an essential element of the image when it comes to posting.
6:Pay To Promote
You can pay a small fee to promote your posts on most platforms. If you’ve launched a new product or would like to spread the word about your business, this is a great, cost-effective way to advertise. Some promotions can be as little as $5, so it’s worth a try to see how much engagement you achieve from a low-cost promotion.
Which tactics will you try to boost your business’s social media? Share your tips in the comments!