When was the last time you remembered your customers with an exclusively private message? 6 Ways To Tell Your Customers That You Care
Targeting content is known to improve customer experience and loyalty, so it’s worth the time and effort aimed at pleasing the customer. Using Marketing Automation, you can create and send relevant and timely messages to your customers based on your customer behavior or customer history. 6 Ways To Tell Your Customers That You Care
By taking advantage of specific content, you stand out from the crowd and show your customers that you care. We’ve listed six ways to use marketing automation in customer communication6 Ways To Tell Your Customers That You Care
1. Send happy birthday wishes
Remembering a customer’s birthday is a sure way to make a customer happy and create a positive image of your company. A little effort for you – very important to your user. Complete the birthday message with a gift card or personalized offer. 6 Ways To Tell Your Customers That You Care
The party continues – Subway congratulates its customer after the official birthday, which can be a way to stand out in the crowd and stay in the customer’s mind. 6 Ways To Tell Your Customers That You Care
Ask for the customer’s birthday on an email purchase or registration form, add the client’s birthday to your CRM / ERP as a data property, or export an automated export from an external system. 6 Ways To Tell Your Customers That You Care
2. Say thanks at customership anniversary
Long-term customer relationships are especially valuable, which is why it’s good to express gratitude on a customer’s birthday. For example, by thanking a customer with a generous discount code, you also increase the chance of additional sales. 6 Ways To Tell Your Customers That You Care
The Brain Games application commemorates customers on their first anniversary by offering discounts on additional services.6 Ways To Tell Your Customers That You Care
3. Recommend products
Has anyone bought an electric toothbrush from your online store? Brush heads should be replaced every three to four months, to remind you to get a new brush head a few months after purchase. 6 Ways To Tell Your Customers That You Care
Has anyone bought an electric toothbrush from your online store? Brush heads should be replaced every three to four months, so that you get a new brush head a few months after purchase. 6 Ways To Tell Your Customers That You Care
You can also create product recommendations based on customers’ past purchases. For example, a consumer who has purchased a grill may also be interested in grilling racks and fine-grained books. 6 Ways To Tell Your Customers That You Care
4. Give tips for using products
Automation messages don’t always have to focus on additional sales – especially when you want to deepen customer relationships.
Instead, you can provide free practical hints about your services and products that the user has received. For example, people are often happy to receive free downloadable guidance. At the same time, you get information about which users are interested in your content.
You can also send usage tips to the user after making a specific type of purchase. For example, after the purchase of a sports hola hoop transaction, the customer will be sent a newsletter with training points and playlists for exercise.
That way you can create an unforgettable shopping experience for your customers.
However, when designing automation materials that will benefit consumers, it’s a good idea to consider the amount of work required and the ROI of your marketing.
5. Remind of events and campaigns
It’s frustrating to miss an interesting event or useful campaign, so it’s best to actively inform your users about them. Create automation workflows for your upcoming campaign and save prior marketing history, detailing offers during the campaign, last minute reminders, and finally advertising your next upcoming campaign.6 Ways To Tell Your Customers That You Care
6. Surprise with gifts
Surprise is an effective marketing tool: when a company’s amazing gift is unexpected, it is remembered. Users can also tell friends and family face to face or through social media about a really nice gift.6 Ways To Tell Your Customers That You Care
Think carefully about the timing of the gift. A gift can give you the opportunity to increase your sales, but the success of a gift also requires sincerity and a desire to really please the customer.6 Ways To Tell Your Customers That You Care