As we know, everyone loves food — and that is one advantage that the social media handles of all restaurants and food joints have. Utilizing this can yield excellent tractions, get a lot more people to visit your restaurant, and increase profits. People who spend hours scrolling through a food delivery app also enjoy an honest celebration of food. But how do you do that?
Here are some ways to lift your social media game for a restaurant:
#1 Hire a good Photographer for food clicks
If you, too, like us, stalk food bloggers all day, you know how attractive food can look on an Instagram feed. It is essential to have great pictures that make the food look as delicious as it is. Imagine the opposite, bad pictures can be such a turnoff!
The skill needed for this can take years to acquire. That is why you need to hire a professional photographer for the job.
Apart from that, all social media platforms are very visual-heavy, and anything that looks beautiful sells more. Composition, color correction, and placement of the dish are a few of the things that will be a spot-on if clicked by a professional photographer.
#2 Be Visible On Google Maps
Upon searching for a restaurant in Google maps, the app also provides you with additional information in the search. The data can potentially alter someone’s mind about visiting the restaurant. If you haven’t set up your G+ account yet, no information will appear on Google. This may not be a positive thing for a business. Time to get started!
#3 Send Newsletters
A bi-monthly newsletter helps a restaurant stay available and relevant in the eyes of the target customers. This makes people visit more and therefore, will increase sales too. It is also very convenient to reach those social media users who are rarely active because a busy schedule.
You can use the newsletter to share any information that might be of value to the customer or influence their opinion about the restaurant.
#4 Show Off Behind the Scenes
Are you guilty of binge-watching food videos when you’re hungry? We all agree how satisfying it is to see food getting made and finally result in a delicious meal.
You can give your audience the same effect by providing little snippets of the process with which the food is made in your restaurant’s kitchens. This will not only gain more views and followers but also help achieve the trust of the customers.
#5 Spread Positive Press
It is such an overwhelmingly humbling feeling when the restaurant or food blogger applauds your food and services. Be sure to make your followers know about that positive feedback from a reliable source. These are the most trusted recommendations possible.
Receiving feedback from someone legitimate is a good sign for your followers to make sure that the input is valid. This also builds up the trust in the regular customers and encourages new people to visit your restaurant.
#6 Invest in Food Blogger Outreach
Every business should take advantage of the influencer culture that is prevalent on all social media platforms. You can invite food bloggers to review and check out your restaurant. Many food bloggers also have a huge following, which helps increase the following and makes more people aware of the restaurant.
This also allows you to connect with different bloggers in the city and give them a sneak-peek into your workplace.
#7 Partner with Food Delivery Services
Because everyone is so busy these days, they mostly end up ordering in after a tiring day. In such a case, food delivery services are thriving and do substantial business during lunch hours and dinners, even on weekdays. Even if someone does not know of your business, they will get to know through an online delivery service.
These are all the tips that you can adapt to utilize your social media handles effectively. For more help and efficient traction, you can also take help from online marketing consulting services. Select the one that caters to your needs and keep you from frying your brains so that you only fry crispy chicken in your kitchens!