Operating a business without social media has become virtually impossible in recent years. Even if you are one of the rare people who don’t use any of the major platforms in their personal lives, not using them for your business is a missed opportunity.
For one, the majority of your ideal customers are likely signing in every day. But most importantly, there is a huge chance that your biggest competitors are there, placing their brands ahead of yours in the eyes of your potential clients.
With a good strategy, social media can elevate your relationship with consumers, helping you build loyalty and constantly bringing in new customers all the time. By many, Instagram is considered to be one of the most efficient networks for connecting to your audience.
This is mainly due to the power visual content can have over us. In other words, if you learn how to create relevant and quality images and videos, appropriate for Instagram users, you could attract people’s attention and leave a lasting impression.
The Importance of Real Instagram Followers
For your business to succeed, you need customers. To get customers, you need to find ways to make them aware of your existence but also to make them want to choose precisely you. That is why real Instagram followers matter – only they have the potential to become your customers.
Fake followers, which can be easily obtained, can’t be turned into real consumers. But this isn’t the only reason why you should aim at attracting organic Instagram followers instead of purchasing an imaginary Instagram popularity. Flooding your account with fake followers can cost you your profiles and ruin your reputation. Real followers can easily spot fake, automatic engagement, and your fake follower number will make little or no difference in your bottom line.
How to Get Real Followers?
Nothing can help you attract real followers to your Instagram account and retain them the way good content can. However, it’s not just about creating something popular that will help you increase the number of followers. For your Instagram to become a meaningful step forward towards success, the content you offer to your clients should be relevant.
When you know who your ideal customer is, you can create content based on their expectations, their interests, age, location, their problems or doubts. And in time, as you learn more and more about your audience, analyze your results, their engagement, the right time to post, etc. – it can help you create even better content.
Simply promoting what you are selling won’t necessarily increase your sales. With social media, you should find a way to advertise in a more subtle, indirect way. For instance, by educating your audience about a problem they might have.
Clearly, the role of content is huge in the world. And when it carries true value, it’s like a gift to your audience. It can be what sets you apart from other businesses in your field, it can help you bring your brand closer to your followers, humanize it, and ultimately, turn them into customers, and increase your sales.
Interact With Your Audience
Consumers nowadays expect more from businesses. They expect responsibility, values, and honesty. And, thanks to social media, they expect to know them. This is one of the reasons why you should make an effort to interact with your audience. React and respond to users’ comments, answer questions, and ask for feedback. When users see this kind of commitment, they interpret this as care and true dedication.
Interacting can also help you learn even more about your audience, and spike your engagement and conversion rates. Moreover, when someone new visits your account or looks at one of your posts, and sees that you are active and care for your followers, it may inspire them to follow you.
Collaborate With Relevant Influencers
There are thousands of active influencers on Instagram, and some of them may have the same audience you are trying to attract to your account. Users that follow influencers tend to trust their recommendations, so finding the right person can attract a lot of traffic your way.
Aside from finding a person who is in the same or related niche, and whose followers may be interested in your brand, you should also make sure that their followers are also real. Don’t only focus on their follower number but rather on how active their followers are. You should look at their posts and their engagement carefully, and ask yourself if they seem real, or robotic.
Real followers are the real treasure you can unearth with a powerful Instagram account. This is why the tactics you choose to implement in your strategy should be aimed at acquiring and retaining them.