Australia’s Queensland State considers Brisbane as its capital city. Brisbane also has the greatest number of residents in Queensland and is the third most populated city in Australia. Brisbane has more than 445 thousand small businesses belonging to every industry. If you own a small business in Brisbane, then you have a lot of competition whatever industry you belong to.
With all things being equal, your business will have an advantage over your competitors when you have a website that ranks high in search engine results pages or SERPs. However, getting to the first page of Google’s SERPs is not an easy task and will take a lot of time and effort.
If you do not know anything about how to optimize your website, you can hire the services of different SEO companies in Brisbane. However, hiring an SEO service provider may also be a challenging task. Here are some tips on how to choose the right SEO company for you:
Avoid SEOs that Claim to Have the Secret Formula
SEO is a collection of all the processes of optimizing your website’s on-page and off-page elements. On-page SEO involves the optimization of content and HTML source code to make your webpage load faster and have content that will be useful for your target audience.
Off-page SEO refers to optimizing the links and backlinks to increase the incoming traffic to your website. There is no magic formula in getting to the first page of Google. Google and other websites have over 200 variables that are factored in their ranking algorithms.
Be wary of SEO companies that claim to have the secret formula for increasing website ranking. These companies may be using Black Hat SEO techniques that aim to fool Google’s algorithms. The algorithms used by Google change constantly and websites that were optimized using Black Hat techniques may be exposed and demoted in rank.
Make Sure that the SEO Company Meets Your Goals
You have to first establish what goals you want for your website. Do you want it to reach top rank to be more visible to potential customers? Do you want your visitors to spend more time on the website by reading quality content? Do you want your customers to get a good experience in using your website? Do you want to reach a global market or just target a specific location? It is important for you to clearly state your goals to SEO companies in Brisbane to determine which of them can meet your goals.
Listen to Word-of-Mouth
When searching for SEO companies in Brisbane for hire, it is better to ask people within your industry who are not your direct competitors for recommendations. The recommendations that you get will be of SEO companies that already have experience in your industry.
Assess their Key Performance Indicators
Getting your website to the first page of Google will take a lot of time and effort. When choosing an SEO provider, you should determine which Key Performance Indicators or KPIs will they be using to assess if their techniques are successfully optimizing your website. KPIs will help you determine the performance of your website. Examples of KPIs are as follows:
- Organic Sessions
How many visitors did your website get through organic search? You can also determine website performance by looking at the average number of page views, bounce, rate, and visit duration.
- Conversion Rate
How many website visitors purchased your product or engaged in call to action buttons on your website?
- Keyword Ranking
How are your keywords ranking in SERPs?
- Page Load Time
How long does it take for your webpage to load using different devices and platforms?
It is best to hire an SEO company that can communicate with you effectively in what techniques they are using to optimize your website. Keep in mind that SEO is crucial for your business’s success. It is also important to choose the right SEO company for you.